<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>FunnelKeeper blog</title><link>https://funnelkeeper.com/blog/</link><description>Notes on payback, attribution, and running ads with a human in the loop.</description><item><title>Performance Analytics: Why Most SaaS Companies Measure the Wrong Things</title><link>https://funnelkeeper.com/blog/performance-analytics</link><guid isPermaLink="true">https://funnelkeeper.com/blog/performance-analytics</guid><description>91% of marketers say performance analytics matters, yet only 31% are confident in their models. Here is a diagnosis of why conventional measurement fails modern SaaS funnels and what to do about it.</description><pubDate>Sun, 23 Aug 2026 12:34:08 GMT</pubDate></item><item><title>What Is Commercial Pipeline? A SaaS Leader&#39;s Guide to Full-Funnel Revenue Visibility</title><link>https://funnelkeeper.com/blog/commercial-pipeline-overview</link><guid isPermaLink="true">https://funnelkeeper.com/blog/commercial-pipeline-overview</guid><description>Most SaaS teams are running their commercial pipeline blind. Discover what full-funnel commercial pipeline visibility actually means in 2026, why legacy attribution is failing you, and how lean growth teams can fix it.</description><pubDate>Sat, 22 Aug 2026 12:34:06 GMT</pubDate></item><item><title>Pipeline Commercial: What It Actually Means for SaaS Growth</title><link>https://funnelkeeper.com/blog/pipeline-commercial</link><guid isPermaLink="true">https://funnelkeeper.com/blog/pipeline-commercial</guid><description>Most SaaS teams track a sales pipeline. Very few track a commercial pipeline. Here is what separates the two, why it matters, and how to fix the gap before it costs you.</description><pubDate>Fri, 21 Aug 2026 12:34:09 GMT</pubDate></item><item><title>Paid ads for a vibe-coded app: did the spend pay back?</title><link>https://funnelkeeper.com/blog/paid-ads-vibe-coded-app</link><guid isPermaLink="true">https://funnelkeeper.com/blog/paid-ads-vibe-coded-app</guid><pubDate>Thu, 20 Aug 2026 15:45:27 GMT</pubDate></item><item><title>How to monetize a vibe-coded app: the models that actually work</title><link>https://funnelkeeper.com/blog/monetize-vibe-coded-app</link><guid isPermaLink="true">https://funnelkeeper.com/blog/monetize-vibe-coded-app</guid><pubDate>Thu, 20 Aug 2026 15:45:10 GMT</pubDate></item><item><title>How to get your first 1,000 users for a vibe-coded app</title><link>https://funnelkeeper.com/blog/first-1000-users-vibe-coded-app</link><guid isPermaLink="true">https://funnelkeeper.com/blog/first-1000-users-vibe-coded-app</guid><pubDate>Thu, 20 Aug 2026 15:44:55 GMT</pubDate></item><item><title>Why your GA4 numbers don&#39;t match your ad spend (and how to join them)</title><link>https://funnelkeeper.com/blog/ga4-ad-spend-mismatch</link><guid isPermaLink="true">https://funnelkeeper.com/blog/ga4-ad-spend-mismatch</guid><pubDate>Thu, 20 Aug 2026 13:40:28 GMT</pubDate></item><item><title>ROAS meaning vs payback period: which one actually tells you if your ads worked</title><link>https://funnelkeeper.com/blog/roas-vs-payback-period</link><guid isPermaLink="true">https://funnelkeeper.com/blog/roas-vs-payback-period</guid><pubDate>Thu, 20 Aug 2026 13:40:08 GMT</pubDate></item><item><title>Did your Meta ads actually pay back? (and how to know for sure)</title><link>https://funnelkeeper.com/blog/did-your-meta-ads-pay-back</link><guid isPermaLink="true">https://funnelkeeper.com/blog/did-your-meta-ads-pay-back</guid><pubDate>Thu, 20 Aug 2026 13:39:42 GMT</pubDate></item></channel></rss>