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incrementality

Incrementality vs attributed ROAS.

Metrics 27 Aug 2026

Incrementality: the conversions that would have happened anyway

FunnelKeeper The growth engine for AI-built products. An AE Labs Inc product.

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Integrations Google Analytics 4 Meta & Google Ads PostHog & Clarity MySQL & Postgres All sources →

Developers & Agents For agents Documentation MCP server API Reference CLI Reference llms.txt openapi.json

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