Terms of service
By creating an account, connecting a data source, or otherwise using FunnelKeeper, you agree to these terms. If you use the Service for an organisation, you represent that you have authority to bind it. If you do not agree, do not use the Service.
1. Who we are
FunnelKeeper is operated by AE Labs Inc, a corporation registered in the State of Delaware, United States (“AE Labs”, “we”, “us”). Contact: funnelkeeper@aelabs.ai.
The Service includes the website at funnelkeeper.com, the dashboard at app.funnelkeeper.com, the fk CLI, the MCP server, and the HTTP API.
2. The service
FunnelKeeper joins advertising spend, funnel events, and revenue data you connect, and surfaces reporting plus AI-proposed actions (“the Keeper”). Proposals never execute a spend or campaign change without a human approval recorded on your account.
We may change or discontinue features. During early access we will give notice where a change would remove access to data you have already connected.
3. Accounts
You must provide an accurate email address and keep credentials confidential. You are responsible for activity under your account, including actions taken by teammates you invite and by API keys or MCP connections you issue.
The Service is for people 18 or older acting for a business. You may connect only properties, ad accounts, and databases you are authorised to connect.
We may suspend or close an account that is inactive, unpaid (once billing exists), or in breach of these terms, with notice where practicable.
4. Early access and fees
Every new workspace starts a 30-day Growth trial with no credit card. After the trial the workspace is Free unless you subscribe. Current prices are on the pricing page. Fees are charged through Stripe; cancelling drops the workspace to Free without deleting stored facts.
If we later charge fees, they are due in the currency shown at checkout. Taxes are extra where applicable. Unused periods are not refunded except where the law requires it.
5. Your data
You retain all rights to data you connect and to content you submit. You grant AE Labs a worldwide licence to host, process, and display that data solely to provide and secure the Service, including to generate Keeper proposals for your account.
Our handling of personal information is described in the privacy policy. That policy includes the Google API Services Limited Use disclosure.
You represent that you have the rights and notices required to send us the data you connect — including advertising, analytics, and revenue data that may include information about your own customers.
6. Your responsibilities
You agree to:
- keep passwords, session tokens, and API keys confidential, and revoke them if they leak
- connect only accounts you are authorised to connect
- comply with the terms of the platforms you connect (Google, Meta, SEMrush, and others)
- use the Service in line with law, including privacy, advertising, and export rules
- not attempt to bypass account scoping, policy caps, or the human-approval requirement on spend changes
7. Acceptable use
You may not use the Service to: probe or disrupt our systems or other tenants; resell access without our written consent; submit unlawful content; or run a product that violates a platform ban we encode as a policy wall (including adult-adjacent products on Meta). We may refuse or disconnect a source when a policy wall applies.
8. The Keeper and spending decisions
The Keeper proposes; you approve. Cards are decision support, not advice, and may be incomplete or wrong. Spending decisions are yours. AE Labs is not liable for the outcomes of advertising, pricing, or operational decisions you or your teammates approve, reject, or ignore.
Nothing in the Service executes a spend or campaign change unless a human on your account is recorded as resolved_by on that action.
9. Third-party services
Google, Meta, SEMrush, hosting providers, and other third parties you or we rely on have their own terms. We are not responsible for their acts, outages, or changes to APIs. If a third party revokes access or changes its API, features that depend on it may pause.
10. Intellectual property
AE Labs and its licensors own the Service, including the software, design, Keeper persona, and documentation. These terms do not transfer that ownership. You may not copy, reverse engineer (except to the extent the law allows), or remove notices from the Service.
Feedback you send us may be used to improve the Service without obligation to you.
11. Disclaimer
During early access the Service is provided as is and as available, without warranties of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that reporting is complete, that payback figures will match a later audit, or that the Service will be uninterrupted.
Some jurisdictions do not allow certain disclaimers. In those places the disclaimer applies to the fullest extent the law allows.
12. Limitation of liability
To the maximum extent permitted by law:
- AE Labs is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or the cost of substitute services, even if we were advised they were possible.
- AE Labs’ aggregate liability for all claims relating to the Service is limited to the amounts you paid us for the Service in the 12 months before the claim, or one hundred US dollars (USD $100) if you have paid nothing.
These limits are a core part of the bargain and apply regardless of the legal theory.
13. Indemnity
You will defend and indemnify AE Labs and its officers, directors, and employees against claims arising from your use of the Service, data you connect, or your breach of these terms, except to the extent a claim is caused by our wilful misconduct.
14. Termination
You may close your account at any time by emailing funnelkeeper@aelabs.ai. We will delete credentials immediately and remaining account data within 30 days, as described in the privacy policy.
On termination your licence to use the Service ends. Sections that by their nature should survive (including 5, 8, 10–13, 15, and 16) do.
15. Changes to these terms
We may update these terms by posting a new version on this page and changing the effective date. Material changes will also be emailed to the account. Continued use after the effective date is acceptance. If you do not agree, close your account before the change takes effect.
16. Governing law
These terms are governed by the laws of the State of Delaware, United States, without regard to conflict-of-law rules. The state and federal courts located in Delaware have exclusive jurisdiction, except that AE Labs may seek injunctive relief in any court to protect its intellectual property or the security of the Service.
The United Nations Convention on Contracts for the International Sale of Goods does not apply.
17. General
These terms are the entire agreement for the Service and supersede prior terms on the same subject. If a provision is unenforceable, the rest remains in effect. You may not assign these terms without our consent; we may assign them as part of a reorganisation or sale of the Service. Failure to enforce a provision is not a waiver. There are no third-party beneficiaries.
Contact
AE Labs Inc A Delaware corporation funnelkeeper@aelabs.ai
See also our privacy policy.