Privacy policy

Effective 19 August 2026. Funnelkeeper is operated by AE Labs.

What we collect

• Account data: your email address and a hash of your password.
• Product analytics data you connect: traffic aggregates from Google Analytics 4, tag configuration from Google Tag Manager (read-only), advertising spend from Google Ads, SEO metrics from SEMrush, and revenue events from sources you wire up. This data is collected solely to compute the funnel, CAC, LTV and payback reporting you see in your account.
• Credentials: OAuth refresh tokens and API keys you provide are stored encrypted (AES-256-GCM) and used only to fetch the data above. Revoking access in your Google account or deleting the connection stops all collection immediately.
• Audit records: actions taken in your account (approvals, rejections, connections) are logged with the acting account for accountability.

Google API Services — Limited Use disclosure

Funnelkeeper’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically: data obtained via Google APIs (Analytics, Tag Manager, Google Ads) is used only to provide the reporting features you see in your Funnelkeeper account; it is never sold, never used for advertising, and never transferred except as necessary to provide the service, to comply with law, or as part of a merger with notice to you. Humans do not read this data except with your consent, for security purposes, or to comply with law.

What we do not do

• No sale of data, to anyone, ever.
• No advertising or profiling use of connected data.
• No cross-account aggregation of your data into benchmarks without explicit opt-in.

Retention and deletion

Connected analytics data is retained while the connection is active. Email support to delete an account; deletion removes credentials immediately and all account data within 30 days, except audit records we are legally required to keep.

Contact

AE Labs — funnelkeeper@aelabs.ai