FunnelKeeper vs Northbeam
Northbeam is a data-science attribution platform: C-shaped / first-touch / last-touch models, incrementality-adjacent reporting, built for DTC brands with serious media spend. FunnelKeeper does a simpler, more honest job — join spend to revenue, plot the payback curve, leave unattributed revenue unattributed.
Is FunnelKeeper a Northbeam alternative?
If you need enterprise multi-touch models on a large DTC account, Northbeam is the specialist. If you need to know whether this month's Meta and Google spend paid back for a software product, FunnelKeeper is the tool you can actually install and afford.
Side by side
| Dimension | FunnelKeeper | Northbeam |
|---|---|---|
| Primary customer | SaaS, vibe-coded apps, founders | DTC brands with large media spend |
| Multi-touch model suite | First / last touch, honest unattributed | Yes — its core |
| Incrementality-style reporting | Payback curves, not geo-lifts | Yes, for the brands it serves |
| Software funnel + DB revenue | Yes | Checkout / order focused |
| Unattributed revenue | Its own line, never smeared | Distributed by the model |
| Human-approved ad ops | Yes — DB-enforced HITL | Not the product |
| Agent / MCP surface | Yes | No |
| Entry price | $0, then $39/mo per product | Enterprise, typically four figures / mo |
You are a DTC brand spending enough that a four-figure attribution invoice is a rounding error, and you want Northbeam's model suite as the system of record.
You ship software, you cannot justify an enterprise MTA contract, and you would rather see an honest unattributed line than a model that assigns every dollar to a channel.
Questions
Is FunnelKeeper a Northbeam alternative?
For small SaaS and vibe-coded products, yes — it answers the same executive question (did the spend pay back) without the enterprise contract. For large DTC brands that want a full MTA model suite, Northbeam remains the specialist.
Does FunnelKeeper do incrementality testing?
Not geo-lifts or holdouts. It plots cumulative revenue per customer against CAC per channel. When the curve crosses the CAC line, that cohort paid back. That is a different — and cheaper — way to get to a decision.
Why not smear unattributed revenue across channels?
Because it makes a dashboard look complete and a decision look justified when it is not. FunnelKeeper keeps unattributed revenue as its own category. See the product rules.
Run it next to Northbeam — FunnelKeeper reads, it never rewires.
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