← All integrations Paid acquisition

FunnelKeeper + Google Ads

FunnelKeeper reads what you spent and puts it next to what that spend earned. Budget changes are possible, but only as a card a person approves — the API cannot execute one on its own.

Accessread + human-approved proposals
SyncDaily
On demandScheduled only

What FunnelKeeper reads from Google Ads

  • Daily spend by campaign, ad group, keyword and ad
  • Impressions and clicks alongside each spend row
  • Amounts in the ad account's native currency, converted from micros to integer cents
  • Account structure, so manager-owned accounts resolve to the right customer id

What it never does

  • No spend change is ever executed by an agent or by the Keeper. Proposals return pending_human
  • Policy caps are enforced at the API boundary — an over-cap proposal is refused, not escalated
  • You never supply a developer token; FunnelKeeper uses its own

How to connect Google Ads

Dashboard Integrations → Google → Connect with Google, then pick the Ads account
MCP connect_source_start with kinds: ["google_ads"]
CLI fk connect google-ads --product <slug>
API POST /connect/google/start

Daily. Campaign spend backfills in stages up to a year on a new connection, then reads a rolling 7-day window; the ad-group, keyword and ad grain always reads the last 7 days.

Google Ads questions

Can FunnelKeeper change my budgets?

Only with your tap. The Keeper can propose a change with a rationale and a rollback condition; it arrives as a card with one number and two buttons. A database constraint — not application code — stops a proposal reaching approved without a human recorded against it.

How does click attribution reach my funnel?

Through the gclid. Set the tracking template once from Integrations (GET and POST /products/{slug}/connections/google-ads/url-suffix) and the click id lands in your own tables or tracked events, where the attribution mapping resolves it to the paid_google channel.

One sign-in for GA4, Tag Manager and Ads?

Yes. A single Google grant per account serves all three; you then pick the GA4 property, the GTM container and the Ads customer on the return screen.

Usually connected alongside

Google Analytics 4

Sessions, channels and landing pages — the traffic half of the payback join.

Read what it pulls →

Meta Ads

Campaign delivery and spend, subject to FunnelKeeper's policy walls.

Read what it pulls →

Google Tag Manager

Catch the broken tag that is quietly spoiling every number you trust.

Read what it pulls →

Connect Google Ads on the free tier. The first sync backfills history, so the dashboard opens with something in it.

Start free

Agents: the same page as markdown at /integrations/google-ads.md.