Attribution
Joining ad spend to revenue so you know whether the spend paid back.
SaaS Sales Funnel vs. Marketing Funnel: Why Treating Them as One Is Killing Your Attribution
Most SaaS teams run their sales and marketing funnels through a single dashboard — and systematically misattribute pipeline as a result. Here is what should be measured separately, where the handoff lives, and how to fix it.
Why Your Vibe-Coded App's Conversion Data Is Lying to You
When your app launches across Product Hunt, Reddit, Twitter, and the App Store at once, a single conversion rate is a weighted average that accurately represents none of those channels. Here is how to segment it correctly.
Cometly Alternatives for UK SaaS Teams: What to Consider Before You Switch
Switching attribution tools is a budget decision disguised as a software decision. This guide evaluates Cometly alternatives on attribution philosophy, funnel fit, and total cost at scale — not just features.
Multi-Touch Attribution for SaaS: Implement It Without a Data Engineering Team
Most multi-touch attribution guides assume you have a data warehouse and a dedicated analyst. This guide proves a two-person SaaS team can build a working attribution model using the tools they already have.
Digital Marketing in 2026: Why SaaS Teams Can No Longer Trust Their Funnel Data
Digital marketing measurement is not just getting harder — it is structurally breaking down for SaaS teams. Here is what is actually happening to your funnel data, and what to do about it.
Why Digital Marketing Is Broken for SaaS Companies in 2026
SaaS teams are running sophisticated digital marketing programs while making million-dollar decisions on data 68% of them don't trust. Here is what actually broke, and what works now.
The SaaS Customer Journey: A Complete Framework With Attribution Reality Check
Most customer journey frameworks were built for e-commerce, not SaaS. This analysis breaks down every stage of the SaaS journey, names the attribution failures destroying your data, and gives you a framework that actually reflects how modern buyers
Affiliate Marketing: How SaaS Companies Can Actually Measure It
Most SaaS companies run affiliate programs but track the wrong metrics. This guide breaks down how affiliate traffic really moves through a SaaS funnel and how to measure what actually matters.
Online Advertising Platforms for SaaS: Why Generic Ad Tools Are Costing You Growth
Most SaaS teams are running paid acquisition through ad platforms built for e-commerce — and paying for it with a ballooning CAC payback period. Here is what to use instead.
The SaaS Customer Journey: What Your Funnel Map Is Missing
Most SaaS teams think they understand their customer journey. They don't. Here's what the data actually shows about your funnel's blind spots and how to fix them.